The Free Method to Reverse-Engineer Any Competitor’s Winning Funnel
This is the closest thing to “legal funnel theft” you’ll ever get — and it’s free.
Most people “guess” what works.
Smart marketers steal the blueprint.
Here’s the simplest way to see exactly how much your competitors spend on ads — and clone the funnel that’s already printing them money.
1. Start in Facebook Ads Library
Search your niche → filter for ads running 60+ days. If an ad survives 2 months, it’s profitable. Losers get killed fast.
Your goal: find long-running ads = proven winners.
2. Click Through Their Funnel
Open their landing page → opt in → follow every upsell → screenshot everything.
You now have:
- Their hook
- Their lead magnet
- Their email sequence
- Their pricing
- Their upsell stack
- Their retargeting angles
This is their money machine.
3. Validate With SimilarWeb
Paste their domain into SimilarWeb.
You’ll see:
- Traffic sources
- Total monthly visitors
- Ad channels
- Estimated ad spend
If they’re pulling ~50k visits/month on paid traffic, they’re likely spending $10k–$30k.
Now you know whether their funnel economics make sense.
4. Model the Funnel — Don’t Copy It
Use their structure:
- Same offer positioning
- Same pricing psychology
- Same upsell cadence
- Same funnel flow
Recreate it in your voice, for your product, with your creative.
5. Test With $500+ in Ad Spend
You’re not testing an idea anymore — you’re testing a proven system.
If it works for them, it’ll probably work for you with minor tuning.
