The Grey-Hat Review Filter Trick 7–8 Fig Brands Quietly Use

Here’s the exact tactic that’s saved multiple brands from tanking their public reputation:

The Setup

Use a simple smiley rating scale inside your review request flow:

😡 01 – Very bad 😞 02 – Bad 😐 03 – Not so good 🙂 04 – Good 😁 05 – Very good

Looks innocent… but the link logic is where the magic happens.

The Trick

Ratings 01–03: Send customers to a private feedback form. Let them vent. Gather specifics. Do damage control before anything goes public.

Ratings 04–05: Send them straight to Trustpilot, Google Reviews, or any public platform. Only happy customers reach the public eye.

The Result

Your Trustpilot stays glowing. Your internal team gets the complaints privately. Your public score doesn’t get nuked by emotional buyers.

This is why so many 8-figure brands have suspiciously perfect review profiles.

Still grey hat? Maybe. Effective? Absolutely.